Guaranty Bank Online Marketing Specialist Ryan Bowling Earns National Certification
Ryan Bowling, online marketing specialist at Guaranty Bank, was recently awarded the Certified Financial Marketing Professional designation from the Institute of Certified Bankers, a subsidiary of the American Bankers Association.
“Earning the CFMP designation validates Ryan’s experience and depth of education in the bank marketing arena,” Guaranty Bank President and CEO Shaun Burke said.
The CFMP designation is awarded to individuals who demonstrate excellence in the field of financial services marketing. To obtain the CFMP certification, individuals must have certain levels of experience and education in the financial services profession, pass a comprehensive exam and agree to abide by a code of ethics. The CFMP exam covers many areas including financial principles, laws and regulations, market research, characteristics of marketing plans, marketing mix tactics, and strategic planning.
Bowling joined Guaranty Bank in 2014 and holds Bachelor of Arts degrees in journalism and writing from Drury University. He provides key supplemental support of the bank’s marketing efforts to achieve its strategic goals and to ensure delivery of customer experience excellence.